Category Archives: Internet

The Importance of Internet Marketing

The Internet has changed the way business is done. Ecommerce stores continue to see rapid growth as traditional brick and mortar stores bite the dust. It is true that the whole world is gradually making a shift towards buying & selling online. That said, an ecommerce website can succeed only when it is marketed well, and only a well-qualified marketing professional can efficiently market an ecommerce website.

This is why online marketing has assumed serious proportions of late. If you want to be a true-blue Internet marketing professional then you must enroll in an Internet marketing training course, and here’s what such a course involves:

Creative Development: The course will teach you how to creatively plan a website and source content. You’ll learn about website looks, current design trends, how to grab attention, how to test and tweak website until it’s perfect and more. You’ll also understand the essential elements of a website and learn about what should go into an ecommerce website to make it successful.

You’ll figure out networks, web hosts, feeds, payment gateways, terminals and shopping carts. Plus, learn how to write marketing copy and winning calls to action that convert visitors into buyers. Another important thing you’ll learn is how to create a simple and user-friendly interface that takes visitors by the hand and efficiently leads them to the checkout.

Search Engine Secrets: Internet marketing training will help you understand the secrets of search engines, how their algorithm is likely programmed, how their crawlers index a site and how a search engine awards a PageRank to a website. You’ll learn both onsite and offsite SEO (Search Engine Optimization) tactics that have been tried and tested.

Search Engine Marketing: The course will show you how to perform winning search engine marketing by getting articles written and distributing them to article directories, conducting YouTube (video) marketing, forum posting, blogging, podcasting, and more.

Email Marketing: Contrary to popular opinion, email marketing is not dead. In fact, if email marketing is performed ethically, and without spamming, it has the potential to convert prospects to customers. An Internet marketing training course teaches you how to create an opt-in list and email market to prospects. Learn how to create newsletters and source some free content for visitors.

Social Media Marketing: Social media networks like Facebook, Google+, Twitter and Facebook are where the action is. The course will teach you how to create great business pages, how to maximize fans and leverage social networks for CRM (Customer Relationship Management) and promotions.

Other Internet Marketing Tactics: You’ll learn how to conduct Pay-Per-Click campaigns; how to use and leverage Internet marketing tools; how to build and exchange links; how to conduct affiliate marketing; How to buy media for cheap; and more.

Simple to Use Ecommerce Marketing Strategy

If you are a new Internet marketer and you are looking for easy ways to provide an ecommerce marketing strategy there are many things that you can do. The most common is the use of blogs.

An easy ecommerce marketing strategy that you might consider using is blogging because it is so simple. If you are new to Internet marketing and you want to provide efforts to customers that is simple then this is where you should start. Blogging works in many ways which include providing inbound links, improving page rank, improving search engine status, and can assist with damage control.

Blogging includes discussion forums regarding products or services that can be posted throughout the World Wide Web. This type of ecommerce marketing strategy is very popular because it gives people a sense of ownership with their postings and they have the ability to post to most sites if they are relevant. Blogging can help with branding for a new business and getting the word out that they exist. This is not only popular but very beneficial in many ways.

When you use blogs to improve a site with the search engines one very important factor is including direct links to the customer’s site. These direct links may be words integrated into the article that are hyperlinks or you may direct the customers by offering the website itself. The goal of providing these direct links is to give customers an easy way to get back to the site to see for themselves what you are talking about in the blog. The last thing you want to do is forget a link and force the customer to go looking on the web for the business, especially if the site rank in the search engines is poor. Without direct links a blog is very ineffective.

Inbound links or direct links not only provide a way for customers to get to the site but they are a positive note for the website through the search engines. Search engines rank sites in search results based on popularity. The more inbound links a site has to attached to their site the better and more popular the site appears to be to the search engine. This helps move a site up with the search engine results. The higher a site is in search engine results the more traffic it will drive to the website. The more traffic a website has coming to it, the better their page rank is through Alexa. Customers trust a site with a good page rank and page rank is often the first thing that customers verify when they arrive on a site.

Damage control is a big factor with blogging and it is used for this all of the time. When you design an ecommerce marketing strategy, it may be to clear up some rumors about the company or save face. If a business has made a mistake in the past and they have a bad reputation but they are working hard to repair the problems and make it up to the customers, they may hire you to step in and provide damage control. The best way to do this is through blogging. You will go to blogs that you find people talking badly of the company and answer for the company on how they are fixing the problems and change the attitude of a negative light to something positive. This way when people read the blogs they are not poorly influenced but encouraged to go and see how well things are going now.

Internet Marketing Super Affiliate Millionaires

Internet marketing programs and affiliate opportunities have enabled millions of marketers to become entrepreneurs. Many have made millions, and some have spent just about as much funding our friends who sell keyword advertising. There are traits among the Internet marketing and super affiliate millionaires that are consistent. Great empathy for the consumer, desire for communication, passion and hard work drive success in Internet marketing and affiliate millionaires.

We all see and hear about them daily, millionaire Internet marketers who claim to have a unique system to guarantee Internet traffic and sales. The super affiliates have secrets, which they will sell to you for the low price of the day. The following are similar traits of the Internet marketing and super affiliate masters. These traits are no secret and today they are free. Use them and you will prosper.

Successful Internet marketers and super affiliates have great empathy for the Internet consumer. They know about the products they are selling, and who they are selling to. They read and do research. They experience the products themselves. The top Internet marketers research e commerce consumer behavior patterns through keyword analysis and competitive websites. They read product reviews in articles and blogs, view ecommerce transaction patterns, and perform split testing of Internet advertising campaigns. They cross reference Internet marketing competitive trends. Successful Internet marketing and affiliate professionals understand what the ecommerce consumers will buy, when and where they will buy it.

These millionaires have mastered the art of communicating with the e commerce consumer. They listen to the consumer and provide products and services that the consumer wants and needs. Internet consumers are looking to find and buy specific information. Successful Internet marketers and super affiliates are masters at effectively and efficiently communicating with the Internet consumer. These Internet marketing pros bring consumers to e commerce websites and promotional pages, who are qualified buyers. They speak with these consumers in forums, write articles for their prospective e commerce buyer to read, communicate with them in blogs and other social marketing applications, and they reach them through specifically target Internet advertising campaigns.

Internet marketing and super affiliate millionaires bring qualified buyers to places they understand the ecommerce consumer wants to go. They do not mislead the consumer and they work hard to provide products and services, which they understand the consumer wants to buy. The best Internet marketers and top affiliates make it easy and efficient for the Internet consumer to make a purchase. The most successful Internet marketers realize that individual promotional pages are powerful sponges for qualified website traffic. Promotional pages are created to bring the consumer immediate access to requested information, enabling that Internet consumer to make a quick and qualified purchase decision. Internet marketing pros build affiliate relationships to develop communities around specific vertical markets. These niche communities provide e commerce buyers with various products relevant to qualified interests. Successful Internet marketers and super affiliates do not stop at the first sale, they work hard to acquire repeat consumer buying patterns and increased consumer interest.

The last trait, and probably most important, is passion. Millionaire Internet marketers and super affiliates enjoy what they do. Their passion shows through in everything they touch, and qualified buyers of ecommerce gravitate to that. Happy, qualified e commerce visitors are active buyers and make quick purchase decisions. It is no wonder these people are successful.

Internet Marketing For Ecommerce

Building a profitable online business is a goal that is easy to appreciate. And the good news is that millions of folks out there are doing exactly that, in one form or another. Although it does take some work and a degree of investment in your online strategy, it can definitely be done! So today, let’s take a look at a few questions pertaining to online businesses…

Question #1: Should I use affiliate programs or other types of advertising on my website?

This is a good question-and mostly it comes down to personal preference. While affiliate programs and other forms of selling advertising on your website can indeed bring in some revenue, you’ve got to determine if it will ultimately enhance or detract from the message of your site. For example, if your site represents your offline business, chances are, your visitors would probably find on-site advertising from third parties to be very distracting. For some online-online business models, though, it can be a perfect complement to what you’re aiming to accomplish through your website.

Question #2: Is using a traditional e-commerce shopping cart system the only good way to build a profitable internet business?

It’s one way-but really, e-commerce is more of an offline business than an online one. For example, most of the time, product sourcing and order fulfillment is the main part of the business. The online website system is just the transactional part of the deal-additional marketing efforts will be required too. So while it is one online business model, it’s definitely not the only one either. There are affiliate programs, directly selling advertising, using online auctions, promoting your service, and hundreds of additional great ways to earn income through your online presence.

Question #3: What about marketing, can I just build a website and expect it to work?

This seems to be a common misconception about going online. Your website is only as valuable as you make it to be. Just by putting up a basic site alone, the chances of gaining any appreciable traffic levels are slim to none. For a site that really works, you’ve got to focus on continued development, search optimization (SEO), and other traffic-driving, conversion-producing online marketing strategies.

Relationship Marketing and Ecommerce

When we talk about relationship marketing we have to also include words like: Trust, Brand, Needs, Reliability and Expertise. All of these qualities are encompassed in the success of an ecommerce business. Your ultimate goal is retention, the ability to retain a customer and gain repeat business.

The Viral Effect

There is another benefit to this type of marketing, it is what is called the Viral Effect. The viral effect is actually people talking to other people about your business. Now, this can be good or bad depending on how you build relationships with customers and potential customers. Realize that viral marketing is free and can be quite valuable to your business over time. It’s a multiplication factor, one person tells two and two people tell four, and so on from there. You can also use incentives to stimulate this type of marketing. One example of this is referrals, if your customer is given the incentive such as a ten dollar gift card if they refer three people to your business. Something of this nature, the compounding of a strategy like this can generate hundreds, if not thousands of new customers in the future.

Building a List

Technology has made it cost-effective and efficient to build lists. Since the world of ecommerce revolves around the internet and a website you have the opportunity to build lists. The general practice of list building consists of an autoresponder, an incentive offer and a sequence of messages. The process goes like this – A visitor comes to your website, you present them with an offer like a free booklet or other information that helps them, this is in exchange for their email and name. This information goes into your autoreponder list. Now, depending on you objective and business model a sequence of automated messages will be delivered to them and this is the beginning steps of building a relationship with your list.

Why Is Relationship Marketing So Vital?

There are basically two reasons this type of marketing is advantageous especially for ecommerce businesses. The first is the cost of getting new customers. It cost to advertise and get your product in front of potential customers, if you build a relationship you can retain that customer, sell to them without the added upfront overhead. The second advantage to building a relationship with a potential customer is trust. It is much easier for a customer to buy from you when they trust you, and the reverse is true, it is much easier to sell to a customer when they trust you.

A Hand Guide to Successful Internet Marketing

OK, I’m hot. I’m not complaining because back in the winter when it was the very opposite of hot, I swore I wouldn’t complain when it got hot. The fan on my computer seems to have a brain of its own and it is humming away at an unusually fast pace. I think the computer is hot.

So why oh why would want to be reading an article about eMarketing in the aftermarket? It gives you an excuse to put your feet up on the desk, sip that iced tea and learn something that can move your company forward in the branding and marketing arena at a very low cost. When your boss sees the increases in requests coming off the ‘Net and he knows he didn’t have to add bodies to the budget, he will think you have been working very, very hard. That’s a good thing.

A couple of weeks ago, I was asked to lead the eMarketing Panel at the Aftermarket eForum in Chicago. Some of the information herein was to be presented there, but due to scheduling and time conflicts, I had to move through it pretty quickly. So, if you attended the eForum and missed out, here’s your chance to catch up.

Let’s skip right to the goodies, now. Our project for today is foundational. If you haven’t already done so, (and you probably haven’t) you need to create a spreadsheet. Don’t fret, there isn’t any math involved. This spreadsheet is the basic tool you are going to use to track two things for the rest of your eMarketing career, Search Engine Optimization (SEO) and Pay Per Click (PPC).

Do this.

First, write a list of all the key phrases that you can think of for your product mix. Let’s use my favorite as an example; Sparkplugs. Your key phrase list would consist of thing like spark plugs, sparkplugs, spark plug, sparkplug, Honda sparkplug, igniter, iridium spark plug, iridium sparkplug, etc. In the first column of the spreadsheet, enter all of these key phrases. Note that I have included sparkplug as one word and as two words.

Next, Set up an account at Overture.com. This is a part of Yahoo! and is actually now called Yahoo! Search Marketing. You can use your own credit card for this if the boss is out of town, because we aren’t going to spend any money with it. We are going to use it to track down some additional key phrases and get the numbers of actual searches per month for each of these key phrases. Once you are in and have established an account, go to keyword tools and start entering your brainstormed key phrases one at a time. The Overture key word tool will tell you how often searches are performed for your key phrases and suggest additional key phrases. Add the additional ones to your spreadsheet. In the second column of your spreadsheet enter the number of times per month that each key phrase is searched for.

You are going to check your rankings on each of the search engines you choose. Heres an example of words I have tracked, from 1/5 to 6/5

-NGK Spark Plug with 3862 searches

-Performance Plug with 4190 searches

-Honda Sparkplug with 5583 searches

-Champion Spark Plug with 5600 searches

-Oxygen sensor with 6325 searches

-spark plug with 10456 searches

These are clearly important key phrases for this business as evidenced by the number of searches/month being performed for each. In the example above, through a combination of great SEO, appropriate Pay Per Click and a bit of luck we moved up 1 point for “NGK Spark Plugs” over five month period at Google. We went from non existent to first at Yahoo for “Champion Spark Plug”, climbed two points for “spark plug” at Google and also did very well for the same key phrase at Yahoo.

In May of ’04, a Search Engine User Attitudes Survey by iProspect indicated:

*60.5 percent of Google, Yahoo!, MSN and AOL users selected a natural search result over paid search advertisements as the most relevant on a sample query. We can’t ignore 60+ percent of users, so how can we work to make sure that we show up as high as possible on the page in the natural search results for our chosen key words? It all starts with measuring, as in the spreadsheet example above. The folks at Lund International says, “If it’s worth doing, its worth measuring” (I have that from a very good inside source, who shall remain anonymous).

Basic Search Engine Optimization

Search engines vary in the way they use the information on your website to rank your pages in natural search results. Google, for instance, no longer uses Meta Tags (see below) to determine relevance. Most other search engines still do. Let’s keep this simple by talking about the 3 most important SEO issues.

Page titles. What does it say in the blue bar at the top of your webpage? The title tag is an important way that search engines determine the relevance of your website to a particular search. The earlier the key words appear in your title bar, the higher your ranking (generally) for that key word. If your title bar says, Welcome to the fantastic website of Wingding Industries, maker of all kinds of tail lights for your car and truck. Then your title tags are optimized for the words “Welcome, to, the, fantastic” and not much else. Use your keyword master spreadsheet to position your important keywords toward the beginning of your title tag. If tail lights is your important keyword, then try “Tail lights for your car and truck made by Wingding Industries”.

Meta Tags. Despite the fact that Google no longer uses Meta Tags to determine relevancy to a particular search, almost all of the other search engines do. In your web page code there is an HTML tag called, “Meta Tags”. This is an area of the code where you can list all of your important key words or phrases, thereby increasing the possibility of a higher position when someone searches on those words and phrases. It is recommended that you don’t use a particular key word more than 3 or 4 times as you will be penalized by the search engines for trying to spam them.

Content. Content has become increasingly important for a number of reasons. First, it is our belief from monitoring all of the various search engine commentators that key words that appear high on the webpage in text format are utilized by the search engines to determine relevancy of the site for those key words. In other words, if you are a site whose important key words include sparkplugs and oxygen sensors, that those words should be used in the text that appears near the top of your web page.

Secondly, the more content you have about a particular subject, again let’s use sparkplugs as the example, the more relevant the page actually is to the person searching for information about sparkplugs. Your site will gain in popularity among those looking for sparkplug information and will therefore be ranked higher by the search engines when they display results for sparkplug-related searches. This is true for content that in the form of chats, forums and blogs as well.

This brings up the point that the popularity of your website also plays an important part in your search standings. The more popular your website is for a given topic, the higher your listing will appear on the search results page.

One further point about search relevancy. It is a process. If you do a really great job on your page titles and meta tags and provide valuable content for a particular topic, over time, your website will continue to rise in the search results. Success begets success for search results ranking.

Let me mention one further idea. You can’t rank highly for a huge amount of diverse keywords, but you can build web pages targeting a specific topic. If you sell Sparkplugs and Oxygen sensors, you might want to build a set of pages devoted to sparkplugs and a second set of pages devoted to oxygen sensors. You can build these within a single URL or develop separate URL’s for each topic.

Next quarter (I hope it doesn’t take me that long) we will take a look at how to stay top of mind with our customers through an almost free little trick called email Marketing.

Internet Marketing and the Reinfusion

Selling on the Internet has often removed a very crucial element from the buying experience – humanity. It is easy to log on, peruse an ecommerce site and escape unnoticed. That is, in fact, the appeal of most online stores. Consumers like the opportunity to look without buying or buy without the long speeches and quality assurances offered from slick haired salesmen.

That being said, the consumer still misses some kind of interaction especially when it comes to a product or service they are most interested in. They may still buy online, but they may feel that something is missing and never fully be able to explain what that missing element may be.

This brings me to social media. We gravitate toward those who share similar beliefs, similar interests or shared pasts. Every day people are finding connections with those they haven’t heard from or about in decades. Others are mobilizing for a cause or a leader in expressing their ideas and dreams.

Why not access the same technology to mobilize your customers and infuse some humanity into the buying process.

Consider some of the following ideas that may make your marketing strategy more human.

Blogs – These can allow you to provide direct input for consumers. They can read a well-defined post from you by visiting your site or using an RSS (Real Simple Syndication) reader. Your expertise adds a human face to your product.

Customer Feedback – This can allow customers to inform others about the service and value they receive from your company. Even if you have a negative comment from time to time it demonstrates the honest to goodness humanity of your business.

Forums – This allows consumers to have direct interaction with other consumers. Many will come to your forum because of genuine interest while others may come to cause trouble. Make sure you have moderators that can help keep the troublemakers to a minimum.

Ezines – This is a tool you can use to help lead your consumer base in a direction that will be mutually beneficial. This should be packed with information and resources that remains a valuable tool in human relations.

This may sound as if it is an endorsement for niche marketing. I suppose in a sense it is. You see, when it comes to an online business you can afford to fill a very specific niche. The reason this is true is there are many more potential consumers that are online as opposed to those only found in your immediate vicinity.

If you can come up with solutions and information for your niche audience you may find that your humanity and their motivation can make a more successful online business than a more general interest retail store located in a storefront on your local Main Street.

Internet Marketing and Work

Many people tend to overlook Internet Marketing as an option when it comes to work from home jobs due to misconceptions that it is a very complicated or specialized field. This however need not be the case at all, it is simply because we have been conditioned into this way of thinking that we allow this to get in the way.

The great thing though about Internet Marketing when it comes to work from home jobs is that it need not just stay at a job but can very easily and cost effectively be transformed into multiple very lucrative work from home businesses.

I know that when I first started looking into this Marketing as a vehicle for Wealth Creation, it all seemed very confusing and seemed an impossible task. But as a Wealth Creator, I went about acquiring the skill sets which I thought I would need in order to build and maintain a very successful Marketing business.

To my amazement, I soon began to get behind the scenes of Marketing strategies and systems and once stripped to their bare bones, realized that it is actually very unnecessary for Internet Marketing to be as complicated as all the ‘experts’ and ‘gurus’ made it out to be.

I then set out to build systems and strategies which are kept really simple and cost effective in order to enable anyone to use Internet Marketing not only in order to find work from home jobs, but rather to be able to build work from home ecommerce businesses and be able to find financial freedom.

Work from home jobs might be great for those looking for ways to earn a salary from home, but being able to build work from home businesses is surely far more lucrative and will also give one the opportunity to truly understand the concept of what it is to be a Wealth Creator and lead a life of abundance.

Internet Marketing for Ecommerce Website

Today, IT enterprises are working harder and smarter for better performance, calculated outcomes, increased productivity, seamless connectivity and guaranteed returns. They are emphasizing on their services and applications so that they can successfully convert audiences into customers. They are making their efforts to make their every service and application fully functional, productive and well-performing, adhering to the best industrial standards. Only such balanced efforts can translate efforts into strong business revenues. From website optimization, content development & optimization to impeccable website design, every element has its own importance. Simultaneously, continuous monitoring of the services, website applications needs measurement for their meaningful performances.

This will help to curb growing business challenges to harness the arising opportunities that lay ahead. If you are in internet marketing or an IT service professional and seriously looking to manage your business growth then you first focus on strengthening e-commerce solution. The best method is to keep it advanced and updated all the time for greater uniqueness and prominence.

One of the most effective strategies to gain cutting edge is to have updated content. Spiders or robots of search engines scan through a web page and index product descriptions, product specifications and other worthy details throughout the website. Search engines index these descriptions and give prominence to the website based on the keywords used in the descriptions. As a cost-effective and significant e-commerce solution, marketers can offer fresh content on websites. It also helps people looking for specific products through a search term.

For effective and promising business transformation, marketers can use blog posting strategy also. It simply helps users to browse through refresh content on daily basis; it also brings search engines to the websites often. It is an affordable strategy and helps marketers to improve their website rankings as well as traffic to the website.

Today, internet marketing is the most responsible and sensible solution for e-commerce business websites. In fact, it is easy to use analytic to get the proper business insight. It helps to take prudent business-based decisions, efficiently. Businesses looking for trans-formative figures through low-cost, directional approach and streamlined processes, often embrace internet marketing. It dramatically boosts ranking as well as traffic to the website. In fact, it is best means to make your website productive, user-friendly and managed. All it takes a balanced approach, strong e-business solution and intuitive thinking. All together these efforts make a website versatile, seamless and unique, capable of achieving ambitious goals.

Internet Marketing And The Infrastructure

I was reimagining my bathroom yesterday. This daydreaming began with the belief that this project couldn’t be that expensive. I tallied the price for a new bathtub, vanity, granite top, faucet, flooring, towel racks, lighting and associated hardware.

With each click of the calculator my demeanor took on a rather noxious shade of green. You see I had also envisioned new walls, tub surround and flooring.

Home remodeling is not for the weak of heart and thin of wallet. It should also not be entertained by weekend warriors with only rudimentary tools and skills.

It’s always interesting to me to watch as people move forward into projects that they never really plan out very well. Remodeling projects are left undone because the individual ran out of time, patience or money to complete the project. Landscaping projects sit in various stages of disrepair, and business sites feature the façade without a proper structure underneath.

In some cases it would seem an ecommerce site is simply tossed together, made to look nice and left to topple at will.

No one wants their business to topple, but there are far too many that build on proverbial shifting sand. The role of the business leaves the few site visitors that find it to wonder how the site can succeed.

You wouldn’t be considered a professional carpenter if you used a table knife for a screw driver, yet many online businesses want to be taken seriously when they haven’t taken the time to learn how to prepare their business for serious success.

Part of that success comes when a business owner picked up the tools of marketing to create a foundation for the business to grow on.

Proper marketing is a close cousin to advertising. Businesses advertise because they want those who encounter their ad to experience the products of their business and make regular purchases. The same is true for marketing. Individual business owners must learn to use effective online marketing techniques in order to give their business the best opportunity to succeed.

You cannot simply make a nice looking site and expect it to succeed. Proper marketing is the plumbing, heating and electrical part of your marketing house. The customer doesn’t necessarily see it, but they see all kinds of evidence of its existence.

Search Engine Optimization (SEO) should always be first on the list for best results in online marketing. Your ability to rank well with search engines can take you much further than virtually any other form of online marketing.

You will also find success in things such as list building, email marketing and Pay Per Click (PPC) advertising. Internet marketing is the infrastructure that supports every facet of your online business.