Tips for Successful Internet Marketing

Among the potent tools for marketing today is the Internet. No industry today can ignore its reach whether it is media that tries to connect with its viewers/readers through Tweets and Fan pages or even a small takeaway food joint that books orders on its website/landing page. For someone who is aware of the significance of Internet marketing and is keen on making a start, here are some basic tips:

1. Narrow down on your goals: what is it that you plan to achieve through a presence on the internet. Is it awareness and an online presence? Is it leads or is it customer loyalty?

2. Decide on a budget: This includes both time and money. Figure out if you have the time to spend on Internet Marketing and the Money you are willing to experiment with. Also, make a judgement on whether you have the expertise to do it on your own. If not, hire someone in-house or use an external Internet Marketing agency to help you through it. It is better to do it right even if it is with an external agency.

3. List out your target audience: Who are you trying to reach? Is it students? Is it the corporate crowd? Is it newly married couples? Shortlist your target audience based on Age Group, Gender, Corporate Profile (if required) and Geography. This will help you decide on the right Internet Marketing tool. For instance, if it is students, Facebook could be a good tool to use; if it is working executives perhaps LinkedIn would help. Geographic targeting will help you market only in the areas where you service, thus helping you cut down costs.

4. Create a Lead-Capturing Landing Page / Website: Having a Landing Page / Website / Microsite is akin to having a brick and mortar shop. It is the place where you expect your potential customers to come to. It is the place where you expect to find out what they want and let them know what you have on offer.

5. Use Relevant Lead-Capturing Widgets: Most businesses make the mistake of getting a great website done that looks good and presents a lot of information but fails in capturing info from visitors. It is important, therefore, to use Lead-Capturing Widgets like Inquiry Form, Click2Call, Download Deal Coupon widget, Sign up for Newsletter etc. These will help interested site visitors get in touch with you.

6. Promote your Landing Page: Now that your website is created, it is important for you to promote it well. After all, Internet users need to know of its existence. Therefore use SEO (Search Engine Optimization – helps you show up on the first page of Search Engine Results Page for relevant keywords), SEM (Search Engine Marketing – paid advertising across channels like Google, Facebook, Yahoo / Bing, LinkedIn and other Ad Networks), Newsletters, Blogs, Facebook Fan Pages and More.

7. Always Follow-Up: You may have a good landing page and you may promote it well. But if you don’t follow up on the leads on time, you will lose out on potential customers. So check your mails on a daily basis. Respond to customer inquiries. Call back your customers if they wish you to. Don’t make them wait.

8. Use Internet Marketing on an ongoing basis: Remember, Internet Marketing is not a short-term initiative. It is something you will need to work on regularly; simply because if you don’t, your competitors will win over your existing and potential customers. Look at it as an unavoidable business cost just like hiring people for managing your shop.